When Facebook introduced the Like button, it was like a revolution. All of a sudden, users could show with a single click that they liked an article, event or photo. The “Like” became the official currency in the social network, the more a post has, the more valuable it seems to be for other users. In the darn seventh year of the “Like” button, the next generation was finally announced: the Facebook Emojis. To what extent the new Reactions Facebook are mixing up and what advantages they bring you, you will learn in this article…
Facebook Reactions – A little digression
In addition to the classic thumbs up, there are five ways to respond to Facebook posts: Love, Haha, Wow, Angry and Sad. Facebook reactions are nothing more than emotions, which are symbolized by smiling, crying or bright red smileys. To react to a post on the desktop, hover the mouse pointer over the like button for a little longer. If you are using the Facebook app, hold your finger on the Like button. Then a field opens with all six Facebook emojis – including thumbs up. Now you can choose your desired reaction. And make a good decision: only one can be selected per user. The different emotion a post has received is shown to the left of the total number of likes. Click on the number, you get an overview, which emojis were given and how often. For eg., 500 Facebook post likes can consist of 323 likes, 128 love and 49 wow emojis.
Optimize Facebook posts with Reactions? That’s how it’s done!
Facebook reactions have three key advantages:
The biggest challenge for any admin is the edge rank. The algorithm filters the news feed according to the relevance for the user. The interaction rate plays an important role here. The more people interact with a post, the more relevant the post appears to be to others and is therefore played out more often. So cheers to the reactions – Facebook weights emojis more than normal likes because they “technically” require more work from the user. For the same reason, for example, comments are so popular.
Tip: The most used emoticon is the heart. Choose more topics for your posts that can be responded to with Love. This can have a particularly positive effect on the range.
Less effort for admin and users
Comments can affect the reach the most. However, they are only rarely awarded because they represent the greatest effort for the user. Some fear that with the introduction of the Reactions Facebook comments will be left even less often. And consequently the range suffers as well. This concern is understandable. On the other hand, this development also has something positive. For example, the number of negative comments could be reduced because the user is more likely to click on Sad or Angry. For you, this means real work relief, since you have fewer comments to answer. And because Facebook emojis do not cost so much effort, the interaction rate can even increase.
Emojis give you information about which content is particularly well received by your Facebook fans. If your fans react more often with Haha, this may be an occasion to provide your fan page with humorous posts more often. The reactions are also ideal for voting. Do you run a shoe store and have a few new models? To find out which shoes are most popular, you can let your fans vote based on Haha, Wow, Love and Like: Love for Model 1, Wow for Model 2 and so on. But you should watch out for competitions in which your fans have to post a comment to participate. Since comments can also be “rated” on contributions from a Facebook fan page, individual users could be bullied. Sad!
Why You Should Buy Facebook Reactions likes?
Facebook reactions can have a positive impact on your reach, give you new impulses for content and enrich communication with your Facebook fans. Reason enough to have more of it. Unfortunately, many users still hold back their various emotions. When you buy Facebook Reactions, you encourage your fans to do the same. The willingness to use the feature increases and gradually it becomes a habit. It works just like when you buy likes for your posts: you send us the link to your post and we take care of everything else. You can either choose a mix of haha, wow and love or just a single emoji. Depending on your needs, there are various package sizes to choose from: from 50 Facebook reactions to 1000!